New Job Manager Of Consumer Insights (Hybrid) In Maryland

What’s Our Dish

Peapod Digital Labs (PDL), an innovation lab of Ahold Delhaize USA, was announced in May 2018. The company's strategy for eCommerce and digital solutions for the Great Local Brands is based in Chicago. PDL aims to meet the evolving digital and personalized needs of every type of consumer, regardless of their preferred time and location.

Browse The Aisles
The Manager of Consumer Insights works in partnership with Peapod Digital Labs and the ADUSA Private Brands team. They lead primary research for key company initiatives, key research vendors, and works with business partners within the organization to provide high quality, concise and useful insights. They will ensure integrity through consistent, timely and error free reporting. This person will also be proficient in a wide set of consumer research and insights including qualitative and quantitative methodologies to provide a data-driven view of the customer.

Recipe for Success - What's “in store” for the role

• Evaluate business requirements and develop appropriate research plan(s) based on objectives and critical metrics.
• Lead and execute both extensive tracking studies and ad hoc activities.
• The analysis, collection, and descriptive statistics of data collection, including descriptive statistics and data collection.
• Engage in discussions with business partners from various Ahold Dahalie entities, across various banners and subsidiaries, to identify issues and objectives and provide the best possible consumer research solutions.
• The lead development, analysis, and delivery of accurate, timely reporting with insights and recommendations.
• Develop and deliver presentations at key management meetings as appropriate, resulting in a key management meeting outcome.
• By integrating data from various systems and sources, including primary consumer research, syndicated data systems, and proprietary data sources provided by vendors, a business can handle the integration of data and generate significant consumer insights that lead to increased sales and revenue.
• Manage significant vendors with team members while working alongside key vendors.
• Communicate design findings and research findings to all levels of leadership by sharing findings.
• Engage in collaborative research projects to improve and explore research methods. Participate in team development and innovation.
• Integrate standard methodologies into consumer insights by standardizing methods, vendors, tools, and reporting to incorporate standard methodologies. This is done by integrating standard methodologies with consumer insights.
• Partner works closely with other team members within the Consumer Insights, Analytics, and Private Brands team to develop, analyze, and implement priority recommendations. This includes collaborating with Partners to create and implement priority recommendation.
• Conducting strategic analysis that identifies and enhances performance on high-priority issues, thereby supporting strategic analysis.
• Build and execute projects without any direction from others.

The Essentials In Your Cart - The required ingredients

• Consumer research in CPG/Retail has been conducted for over 5 years in a variety of consumer research domains, including manufacturer/client side and research supplier side. This experience is advantageous.
• Experience is the key to brand positioning.
• Private Brands and Private Labels are preferred. Familiarity with private brand names.
• Experience with package research.
• A Bachelor's degree in one of the following areas: Marketing, Marketing Research, Psychology, Statistics, Mathematics, or Economics.
• Having a master's degree is a plus. It is also a plus!

Extra Spices - What you should bring to the table

• The ability to manage multiple projects simultaneously while preserving quality and time is a key aspect of project management.
• Excellent communication skills, both verbal and written, and the ability to articulate and convey the vision in a way that is understandable to all.
• Determination, integrity, and objectivity. The ability to push back when necessary. Determination of objective reality.
• A capable listener who can understand the business partner's needs.
• Team-mate, good communication skills. Can work independently.
• Motivated and detail oriented.
• able to make the client's voice heard through voice.
• Ability to manage multiple tasks and prioritize tasks by using landmarks to manage the progress of work.
• Adaptive/flexible work style.
• Willingness and the ability to learn new things and undertake new tasks, as well as being willing to try new approaches.
• Strong analytical, decision-making and problem solving abilities.
• Ability to maintain optimal vendor relationships by building broad relationships across multiple domains. Optimal flexibility in managing vendor relationships.

#LI-LL1 #LI-Hybrid

We join our table and sit at our table! We join! We join!!

Our company, Peapod Digital Labs, is a progressive company with a strong emphasis on innovation. We aim to become a place where humanity is omnipresent; our business is infused with diversity, equity, inclusion, and belonging; and our PDL employees are a reflection of the world and the individuals we serve.

Total wellness is a combination of physical, financial, and emotional well-being. PDL offers a range of benefits and services to help with your wellness, including medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k), paid parental leave, adoption assistance, tuition reimbursement, flexible paid time off and holiday policy, and a variety of voluntary benefits such as critical care, pet insurance, and additional life coverage. Our company was founded on the belief that physical health is a concept we can accept without any limitations.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.