New Job Manager Of Consumer Insights (Hybrid) In Maine

What’s Our Dish

The announcement of Peapod Digital Labs (PDL), an innovation lab focused on meeting the evolving needs of customers, was made in May 2018, by Ahold delhaize USA. PDL's strategy for eCommerce and digital strategy for Great Local Brands includes accelerating growth in digital and personalization capabilities.

Browse The Aisles
The Manager of Consumer Insights works in partnership with Peapod Digital Labs and the ADUSA Private Brands team. They lead primary research for key company initiatives, key research vendors, and works with business partners within the organization to provide high quality, concise and useful insights. They will ensure integrity through consistent, timely and error free reporting. This person will also be proficient in a wide set of consumer research and insights including qualitative and quantitative methodologies to provide a data-driven view of the customer.

Recipe for Success - What's “in store” for the role

• Assess business requirements and develop appropriate research plan(s) based on objectives and relevant indicators.
• Manage and implement both extensive tracking studies and ad hoc activities.'
• Data collection, analysis and descriptive statistics.
• Collaborate with business partners from Ahold Delhaize's various branches and subsidiaries to identify issues and objectives, thereby providing the most effective and practical consumer research.
• Prospective lead generation, evaluation, and provision of efficient and accurate reporting with insights and recommendations.
• Designate and present lectures at significant management meetings as required.
• Gain substantial consumer insights that lead to increased sales and revenue by integrating data from various sources, including primary consumer research, syndicated data systems, and proprietary vendor data sources. This is accomplished through software integration.
• Working with team to manage key vendors.
• Communicate the research findings and design to all levels of leadership.
• Working in conjunction with team members to develop and discover new research methods.
• Use standard methodologies to improve consumer insights by standardizing methods, vendors, tools, and reporting.
• Build close working relationships with other associates in the Consumer Insights, Analytics and Private Brands team to optimize the development, evaluation and analysis process, and provide priority recommendations.
• Conduct strategic analysis that establishes and enhances performance on significant issues.'
• Build and execute projects without any guidance.

The Essentials In Your Cart - The required ingredients

• In CPG/Retail, consumers have had the opportunity to conduct research on both the manufacturer and the client side for over 5 years. This experience is valuable.
• Past brand positioning experience gained through research.
• The preference for private brand.?
• Experience with package research.
• A degree in the fields of Marketing, History, Psychology, Statistics, Mathematics, or Economics. All are acceptable for undergraduate studies.
• A master's degree can be a valuable asset. Why?

Extra Spices - What you should bring to the table

• The ability to manage multiple projects simultaneously while preserving quality and time control.
• Excellent communication abilities, including verbal and written expression, and the ability to articulate their vision in a way that is understandable to all.'
• Accurate decision-making, impartiality, and unbiased viewpoints. The ability to counterattack when necessary.
• A proficient listener can clarify the needs of the business partner.
• A capable colleague who excels in a single pursuit.'
• Motivated and detail oriented.
• capable of bringing out the consumer's voice."
• capacity, and the ability to work in batches with landmarks that allow them to track progress.
• Adaptive/flexible work style.
• Ability to learn by undertaking new tasks and experimenting with different approaches. Affection.
• Capacities of tackling complex problems, making intelligent choices, and using analytical tools.
• Possession of optimally managing vendor relationships by establishing broad partnerships.'

#LI-LL1 #LI-Hybrid

Are there any tables open for dinner to join us?

With a strong emphasis on innovation and visionary values, Pepod Digital Labs strive to be an inclusive organization where diversity, equity, inclusion, and belonging are integral parts of the business. Our PDL employees are representative of our community and its needs. We aim to achieve this through innovative and progressive approaches.

Our philosophy emphasizes total wellness, which includes physical, financial, and emotional well-being. Regardless of your current situation, PDL provides access to a range of resources that cover everything from medical, dental, vision, life assurance, prescription drugs, food stamps, disability benefits, paid parental leave, adoption assistance, college tuition reimbursement, flexible paid time off and holiday policy, as well as various voluntary benefits such as critical care, pet insurance, extended life coverage, affordable child care services, etc.; all these measures are available to families who wish parents.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.