New Job Director Of Communications, Marketing & Television In New Jersey
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| Director of Communications, Marketing & Television |
Director of Communications, Marketing & Television
Company : Rutgers University
Salary : Details not provided
Location : New Jersey
Full Description
Position Details
Position Information
Recruitment/Posting Title
Director of Communications, Marketing & Television
Job Category
Staff & Executive - Administrative & Support
Department
Marketing
Overview
Posting Summary
Rutgers, The State University of New Jersey, is seeking a Director of Communications for Marketing and Television. The Director of Marketing, Communications and Television reports directly to the Associate Vice President for Continuing Studies. The position oversees a comprehensive marketing and communications effort for the Division of Continuing Studies (DoCS) and runs the iTV Studio as a Rutgers-wide resource for professional television and video production. The Director is responsible for developing complete marketing campaigns and solutions for undergraduate and graduate adult education programs (credit and non-credit) delivered in classroom, online, and hybrid formats. The position will work collaboratively and extensively with units across all campuses to support recruitment goals and to promote all programs under the Division of Continuing Studies.
Among the key duties of this position are the following:
Among the key duties of this position are the following:
- Develops comprehensive, proactive short-term and long-term marketing and communications strategies for Continuing Studies and Distance Education programs at Rutgers. The position will implement those strategies in conjunction with providing day-to-day oversight in the areas of marketing, branding, social media, web, media relations, crisis communications, issues management, special projects, trade shows, and events.
- Oversees and is responsible for the financial viability of the Rutgers iTV Studio. The position will run the iTV Studio, a unit of Rutgers University Division of Continuing Studies, and drive revenue growth to develop a self-sustainable revenue model for the studio.
- Manages the professional production facilities with its studio and on-location capabilities, as well as a wide array of audio applications services, multimedia services, and creative content development support.
- Ensures that Rutgers branding/graphic design standards are maintained across all continuing education programs, services, and collateral material.
- Ensures that consistent imaging and high standards of service are delivered in all DoCS marketing efforts. It oversees design, content, analytics, and search engine optimization of the Continuing Education Website.
- Develops and maintains a comprehensive social media strategy and presence. It manages the work of advertising agencies, social media firms, content creators, graphic designers, photographers, printers, and related contractors.
Position Status
Full Time
Hours Per Week
Daily Work Shift
Day
Work Arrangement
Consistent with the current application of Rutgers Policy 60.3.22, this position may be eligible for a hybrid work arrangement. The flexible work arrangements outlined in Rutgers Policy 60.3.22 are part of a pilot program that is effective September 1, 2022 through August 31, 2023. Therefore, there is no guarantee that this flexible work arrangement will continue beyond that date. Flexible work arrangements are not permanent, are subject to change or cancellation and contingent on the employee receiving approval in the FlexWork@RU Application System. Additional information may be found at
https://futureofwork.rutgers.edu.
FLSA
Exempt
Grade
09
Position Salary
Annual Minimum Salary
108116.000
Annual Mid Range Salary
136846.500
Annual Maximum Salary
165577.000
Standard Hours
37.50
Union Description
Admin Assembly (MPSC)
Payroll Designation
PeopleSoft
Benefits
Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to http://uhr.rutgers.edu/benefits/benefits-overview.
Rutgers also offers a benefit program to eligible full-time postdoctoral fellow students. For details, please go to https://finance.rutgers.edu/healthcare-risk/insurance/postdoctoral-health-insurance.
Rutgers also offers a benefit program to eligible full-time postdoctoral fellow students. For details, please go to https://finance.rutgers.edu/healthcare-risk/insurance/postdoctoral-health-insurance.
Seniority Unit
Terms of Appointment
Staff - 12 month
Position Pension Eligibility
ABP
Qualifications
Minimum Education and Experience
- Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or related field.
- Five or more years in marketing and communication or related experience.
Certifications/Licenses
Required Knowledge, Skills, and Abilities
- Experience in writing and editing, project planning and management, relationship building and managing multiple tasks and multiple departments to meet deadlines; leadership skills and supervisory experience; ability to work with diverse populations.
- Strong interpersonal skills, ability to communicate and manage well at all levels of the organization.
- Ability to foster and cultivate relationships and be responsive to the need of all clients of the organization, including faculty, staff, students and university leadership.
- A pattern of successful interactions with top level decision makers in private and public organizations.
- A history of effective interpersonal relationships with supervisors, colleagues, direct reports and indirect reports.
- Ability to build successful interactions with constituents having divergent interests.
- Strong problem solving and creative skills and the ability to exercise sound judgment and make decisions based on accurate and timely analyses.
- High level of integrity and dependability with a strong sense of urgency and results orientation.
- Ability to work in a highly transparent organization with a collaborative management style.
- Must have an extensive knowledge base and track record in marketing continuing education and must be able to work effectively in a collaborative, consensus-based environment.
- Ability to articulate complex technical information in simple language and consistently generate buy-in for centralized marketing strategies and approaches.
Preferred Qualifications
- Master’s degree; marketing and communications experience in higher education; demonstrated professional advancement to senior management-level position; working knowledge of institutional branding, public relations, marketing, and revenue generation strategies.
- Knowledge and expertise in web communication including design and understanding of using web analytics platforms, media relations, surveying and marketing analysis and understanding of the needs and strategy of a communications network.
- Creative and visionary in approach to developing marketing programs and communications.
- Able to work with various constituencies in determining marketing strategies and communications needs; create consistent message and visual identity to strengthen DoCS positioning with key groups (prospective and current students, alumni, faculty, staff, corporate partners, government agencies, etc).
Equipment Utilized
- Must have proficiency with current tools of digital marketing, social media, and multi-media content creation, distribution and analytics.
Physical Demands and Work Environment
- Must have the ability to travel to offsite locations where DoCS programs and services are delivered.
Special Conditions
Posting Details
Posting Number
23ST0581
Posting Open Date
02/28/2023
Special Instructions to Applicants
Regional Campus
Rutgers University-New Brunswick
Home Location Campus
Cook (RU-New Brunswick)
City
New Brunswick
State
NJ
Location Details
3 Rutgers Plaza
Pre-employment Screenings
All offers of employment are contingent upon successful completion of all pre-employment screenings.
Immunization Requirements
Under Policy 60.1.35 Immunization Policy for Rutgers Employees and Prospective Employees, Rutgers University requires all prospective employees to provide proof that they are vaccinated against COVID-19 prior to commencement of employment, unless the University has granted the individual a medical or religious exemption. Rutgers University may require certain prospective employees to receive an updated (bivalent) vaccine dose. Under Policy 100.3.1 Immunization Policy for Covered Individuals, if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate’s offer of employment or disciplinary action up to and including termination.