New Job Paid Social Media Associate In Massachusetts

Social Media Associates are responsible for paid social media advertising account setups, campaign and audience creation, bidding and budget management, and regular testing for Carnegie’s higher education clients.

Responsibilities:

• Social Media Campaign Management
  • Create social media advertising accounts and campaigns across all platforms per latest best practices
  • Pace social media advertising campaigns on a weekly basis to ensure contracted budget is spent
  • Monitor and health-check campaigns on a monthly basis for optimal performance
• Reporting and Analysis
  • Analyze campaign performance effectively based on monthly data trends seen in the platform and Looker Studio dashboards to create monthly insight notes that are client-facing
  • Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance
• Internal Teamwork
  • Work collaboratively in a team environment
  • Show thought leadership through contributions in team meetings, including bringing forward ideas about process improvements, new best practices, and ways to test new ideas and services
  • Keep pace with paid social media industry trends, sharing articles and updates from platform representatives to the team

Qualifications:

• Excellent attention to detail
• Strong problem-solving skills and the ability to adapt to new technologies
• Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks
• Ability to learn quickly and adapt to new and changing technologies
• Basic knowledge of the digital marketing landscape
• Proficiency with Microsoft Word, PowerPoint, and Excel
• Passion, energy, and enthusiasm for digital marketing and customer service/client success
• Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical ability to be in a stationary position at a desk and work at a computer for prolonged periods

Experience

• Bachelor’s degree required; Marketing/Advertising major or concentration preferred
• 1 year or less of relevant work/internship experience in the digital marketing space
• Working knowledge of or experience managing digital campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads a plus
• Data analysis experience preferred, particularly in analyzing digital campaign metrics to measure success
• Familiarity with Asana or other project management tools a plus

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

• Private health/dental/vision
• 401(k) with company match
• Generous holiday and PTO package
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Fun company events and laid-back culture
• Opportunities for advancement
• Industry exposure and professional development
• Growing company with a family feel
• Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

Apply Today.

For more information, or to apply please submit your cover letter and résumé to [email protected].

No phone calls or unscheduled visits to the office, please. Carnegie is an equal opportunity employer.