New Job Tourism Digital Marketing Specialist In Vermont

Overview

The Vermont Department of Tourism and Marketing seeks a creative, enthusiastic, and experienced web designer and digital strategist to promote Vermont as a global travel destination and support the expansion of tourism in the State. The ideal candidate for this position will be innovative, web and multimedia savvy, and be able to use campaign and user data to drive highly effective website, email marketing, and other digital experiences.

The primary responsibility for this position is to manage and evolve the state's official tourism website, VermontVacation.com to provide a compelling user experience by designing relevant content in a clear, engaging, and intuitive way. The position will work with an in-house content and design team as well as external contractors to develop a dynamic website including vacation planning tools and systems to provide a best-in-class experience for consumers.

Duties include

• Ongoing maintenance of visual and written content via a content management system
• Updates to UX/IA based on user profiles and usage patterns
• On-going assessment and optimization of website performance
• Development of microsites and email marketing campaigns

Position will collaborate with the Director of Marketing Strategy and Research on conversion tracking and interpretation of Google Analytics data to develop key performance indicators, inform SEO/SEM strategy and overall site improvements. This position will also provide digital strategy expertise on tourism related websites, including ThinkVermont.com and accd.vermont.gov. Duties are performed in both a standard office setting and remote (at home) location. Standard office setting is open full time if the employee prefers to work on site. Attendance at certain events may require minimal travel or overnight stay(s).

The ideal candidate will have 4+ years of experience in web design, content development, communications, and digital marketing. Candidate must have strong written and verbal communication skills and be able to work independently as well as collaboratively with a diverse range of industry partners and colleagues. Proficiency in HTML5/CSS, JavaScript, web security best practices, and WCAG (Web Content Accessibility Requirements) required; Adobe Creative Suite and WordPress experience preferred.

Who May Apply

This position, Tourism Digital Marketing Specialist (Job Requisition #47492), is open to all State employees and external applicants.

If you would like more information about this position, please contact [email protected].

Resumes will not be accepted via e-mail. You must apply online to be considered.

Please note that multiple positions in the same work location may be filled from this job posting.

Environmental Factors

Duties are performed in a variety of settings, including office, producer and market sites, and public events. Substantial in-state and some out-of-state travel is involved for which private reliable means of transportation must be available. Public contact and communication, both verbally and in writing, is frequently necessary. An incumbent must coordinate activities with other departmental staff and interact considerably with agricultural business people, interest groups and the general public. Certain required activities will occur outside of normal office hours.

Minimum Qualifications

Bachelor's degree AND four (4) years at or above a technical level in digital marketing, web development, computer science, marketing communications or advertising.

Total Compensation

As a State employee you are offered a great career opportunity, but it's more than a paycheck. The State's total compensation package features an outstanding set of employee benefits that are worth about 30% of your total compensation, including:

• 80% State paid medical premium
• Dental Plan at no cost for employees and their families
• Flexible Spending healthcare and childcare reimbursement accounts
• Two ways to save for your retirement: A State defined benefit pension plan and a deferred compensation 457(b) plan
• Work/Life balance: 11 paid holidays each year and a generous leave plan; many jobs also allow for a flexible schedule
• Low cost group life insurance
• Tuition Reimbursement
• Incentive-based Wellness Program
• Qualified Employer for Public Service Student Loan Forgiveness Program

Want the specifics? Explore the Benefits of State Employment on our website.

Equal Opportunity Employer

The State of Vermont celebrates diversity, and is committed to providing an environment of mutual respect and meaningful inclusion that represents a variety of backgrounds, perspectives, and skills. The State does not discriminate in employment on the basis of race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, membership in an employee organization, family medical history or genetic information, or family or parental status. The State’s employment decisions are merit-based. Retaliatory adverse employment actions by the State are forbidden.