New job Multimedia Producer in Fargo, ND 58102 | 2021
Company : Fargo City Hall
Salary : $47,549 - $50,398 a year
Location : Fargo, ND 58102
In addition to three professional references, all applicants must include a link to a current, online portfolio illustrating a variety of video content which clearly demonstrates creative capabilities. Applications without portfolio links will not be reviewed.
The Multimedia Producer leads efforts in researching, developing, editing, writing, shooting and voicing video stories which advance the goals of The City of Fargo. This position curates strategic storytelling efforts for the department and across the organization. This work includes envisioning, producing, leading, social generating, analyzing, supporting and communicating to educate a variety of audiences, including residents, businesses, members of the media, City employees and community groups on the operation and services of The City of Fargo.
Scope of Responsibility:
The Multimedia Producer is responsible for ascertaining and transforming high-level ideas into
engaging stories through the creation, production and maintenance of broadcast-style stories. This individual will collaborate with the full Communications & Governmental Affairs team and other cross-functional departments to plan, create and produce vivid and impactful informational news videos to showcase The City of Fargo’s services, features and share the City’s story in a unique and engaging way. This position will also serve in the role of a public information officer (PIO) for the organization. Frequent direct collaboration will occur between the Multimedia Producer and the Creative Services Producer, with the Multimedia Producer providing tactical guidance to the Creative Services Producer during video shoots. The Multimedia Producer is expected to engage in creative thinking, script creation, designing and producing video materials, all while exercising initiative and sound judgement to strategically advance the City’s core missions.
- ENVISIONING – Act as a driving conceptualizer for the City’s external video communication efforts and a contributor to internal efforts.
- Function as an exceptional communicator with the ability to effectively translate technical information, City policies or programs for dissemination to the public in an easy-to-understand manner.
- Generate ideas, write, research, coordinate and distribute gathered information through video production to showcase City services, programs and events.
- Collaborate with the Communications and Governmental Affairs Department staff and cross-functional departments to write video scripts. This position will be the primary script creator for video production efforts, which will also include the authoring of textual visual elements. This will require visualization efforts in ensuring the script and video shots accurately convey the intended project scope.
- Creatively execute the vision of video stories from pre-production processes through the eventual internal approvals. The position is responsible for developing original and compelling ideas for digital content.
- Research and analyze background information related to complex events or programs to produce resident-facing stories to be effectively distill and package information in a compelling and easy-to-understand manner.
- Determine a story's emphasis, length and format, and organize material to compellingly advance the core values of the City through storytelling
PRODUCING – Create high-quality video and voice recordings to engage a diverse audience.
- Creatively and efficiently develop each story while adhering to brand guidelines and City-wide strategic goals. This includes producing high quality, professional-sounding voiceovers which may sometimes also involve sourcing and utilizing external voice talent.
- Produce supplementary materials, including motion graphics and tease videos to drive interest in projects.
- Work with departments to record campaign videos for PSAs, educational videos and short videos designed for viral consumption.
- Assist with organizational photography, including event photos for use on social media, public websites, publications and other marketing materials.
- Independently organize video creation concepts capturing the City, its residents, businesses, events and naturalistic features.
- Spearhead efforts to create and maintain a centralized video file library repository to ensure all departmental divisions have access to the raw files.
- To promote continuity of operations, this position will be cross-trained to assist in the production of the live broadcast and rebroadcast of the City’s meetings on and off-site, across cable access television channels and social media platforms.
LEADING – Drive efforts in the conceptualization and design of compelling and informative videos.
- This position will serve as the operational video production collaborative liaison between the department’s Public Information, Public Engagement and Creative Services divisions.
- Produce a variety of video types from concept to completion, highlighting topics interesting and useful for residents and visitors of Fargo.
- Support the Communications and Governmental Affairs Department staff with video creation for use in advertisements, email campaigns, social media and other channels.
- Create video layouts to showcase civic storytelling of the organization’s missions, programs and employees to present to the public.
- Assist the Creative Services Division with production of video presentations for departments, City events and others.
- Review copy and corrects errors in content, grammar and punctuation, following City style and formatting guidelines.
- Edit and disseminate the City’s recorded meetings of its boards, commissions, committees to various platforms as necessary.
SOCIAL GENERATING – Strive to create higher rates of engagement and increased numbers of followers/subscribers across the City’s various social media platforms through videos.
- Act as a content contributor among the City’s social platforms by providing digital content to assist in the work of the Community Engagement Division.
- Work across departments to cross-promote City events and activities.
- Collaborate with departmental staff to create short videos for social media consumption, as well as broadcasting events live.
ANALYZING – Using various methods and measurement tools, gather and provide datasets to the Public Information Manager as part of the on-going evaluation of the effectiveness of current communication strategies.
- Monitor storytelling trends and provide technical expertise regarding the communication industry to ensure content and style are contemporary, while maintaining conformity with established brand guidelines.
- Research new and innovative strategies of communicating information by surveying peer government agencies and the private sector.
- Routinely evaluate the various departmental videos’ accuracy of presentation and that the contents are integrated with the City’s overall communication initiatives. This involves ensuring that Americans with Disabilities Act (ADA) standards are being met.
- Produce reports on the consumption of video content across the City’s various platforms to be analyzed by City staff for evaluation of efficacy.
SUPPORTING – Serve in a supportive capacity to the Public Information Division and act as a comprehensive, secondary point of contact for that division.
- Support the Public Information Manager with production and dissemination of written news releases, providing operational guidance to City departments in a responsive capacity and act as a contact for members of the media, when necessary.
- Assist the Public Information Manager in ensuring all forms of video communications are coordinated, timely, accurate and on-message to promote credibility, public trust and awareness of the City.
- Assist with coordinating production activities with vendors or consultants.
- Work collaboratively with the Creative Services Producer to generate highly engaging and intriguing video content.
- Help increase cooperation between cross-departmental teams and ensure collaborative future video efforts.
- Support non-departmental City employees with the execution of City meetings.
COMMUNICATING – Courteously and professionally maintain working relationships in executing job functions.
- Communicate with others to provide information relating to work assignments and relay progress and challenges.
- Interact with the public, vendors or across departments to exchange detailed and/or technical information where an explanation of concepts is needed, such as conducting a video interview and adapting to the situation.
- Schedule meetings with other departments and attend trainings to gain a better understanding of different roles throughout the organization. This position is required to conduct interviews to successfully extract employee expertise and knowledge.
Build contacts and direct sources within other departments to unearth potentially valuable news stories.
- Deliver on-camera reports demonstrating energy, confidence, professional appearance and voice quality.
- Know and follow department and City rules, as well as quality work and safety practices in order to accomplish the job objectives and avoid injury or loss.
- Recognize digital security concerns and adhere to polices established by the City.
- Utilize protective equipment when required and proper body mechanics and ergonomics while performing work.
When potentially unsafe conditions are observed, report them to the Creative Services Manager in a timely manner.
- ADAPTING – Perform other duties and activities as assigned.
This position requires graduation from an accredited college or university with a bachelor’s degree in digital media, video production, multimedia design, mass communications, broadcast journalism or a closely-related field; at least 1.5 years of prior production experiences or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job. A valid driver’s license is also required.
Knowledge, skills and abilities should include:
- Ability to conceptualize, produce and edit videos in a business setting with a strong emphasis on creating strong copy.
- Skills in interpersonal communication to facilitate high-level discussions with co-workers, supervisors, the general public and others to exchange or convey information, resolve disputes and receive work direction.
- The ability to multitask, with adherence to deadlines, under stressful or difficult situations.
- Skills in developing and interpreting data.
- Project management experience with precise accuracy and attention to detail.
- Strong troubleshooting and problem resolution capabilities.
- The ability to quickly demonstrate effectiveness, credibility, thoroughness and collaborative skills in adhering to and advancing the City of Fargo’s brand.
- Digital social media engagement optimization concepts and strategies for video production.
- Fluency in computer applications used by the Communications & Governmental Affairs office, including the Adobe Creative Suite and Microsoft Office Suite.
- Excellent visual and conceptual design skills.
- Experience with non-linear editing software.
- Experience with digital camera equipment and knowledge of manual camera functions.
- Experience positioning objects in a frame and adjusting for best lighting and audio quality.
Work is performed in television studios and on location at meetings and events, resulting in a variety of settings including intermittent exposure to moving traffic, extreme weather conditions, construction or hard hat sites, rough or unstable terrain and electrical components. Vision is required to perform and monitor essential functions, including viewing the full range of the color spectrum.
Activities include stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, feeling, talking, hearing/listening, seeing/observing and repetitive motions. Also, carrying video equipment. Intermittent (once or twice per week) use of a vehicle on City business is also required. At times deadlines are very strict.
On occasion there may be a need for emergency response. In an emergency situation, the person may be required to be on-site for a prolonged period of time at a designated facility. Activities include fingering, grasping, talking, hearing/listening, seeing/observing, repetitive motions. Occasional overnight travel may be required. The person in this position may be required to be on-call during some evenings and weekends.
Medium Work: Physical demands are normally those associated with medium work: Exerting up to 60 pounds of force occasionally, up to 20 pounds of force frequently, and/or 10 pounds of force frequently or constantly.
Some requirements in this job description may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. All requirements are subject to modification to reasonably accommodate individuals with disabilities.
Requirements are representative of minimum levels of knowledge, skills, and experience required. To perform this job successfully, the worker must possess the abilities and aptitudes to perform each duty proficiently.
This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship. The City Administrator retains the discretion to add duties or change the duties of this position at any time.
Employment is contingent upon successful completion of a background investigation, pre-employment physical and drug screen.
The City of Fargo offers a comprehensive benefit package, to include participation in the North Dakota Public Employees Retirement System.